jiri lizler.
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Studio on Fire!

"Jack Daniel's FIRE. The idea is clear here and simple...but"
jack daniels fire commercial shot

But how do you make controlled fire and not burn everything down? Well, preparation and trial and error of course. Sometimes I feel like a problem solver and not a photographer. My philosophy is that image speaks a thousand words. Check this behind the scenes images to clarify how we've done it.

Jiri

Behind the scenes:

behindthescenes