jiri lizler.

Ceska Pojistovna Campaign

One of the cases where personal projects evolve into something bigger


When I started shooting portraits it was through headshots, focusing only on a persons face and the emotions that are supposed to represent them in the best possible light. That’s why I “dragged” everyone in front of my camera to learn how to make not only people that are confident in front of the lens but also shy people look the best they can. After a few months when visiting AD agencies producers liked it and I was asked to do this campaign